BAMSA was formed to enable academics to carry out sociological research and to work collaboratively with bridge organisations.

BAMSA has three key goals:

  • to transform the image of bridge,
  • to encourage more people of all ages to play,
  • to ensure the card game continues to thrive.

In order to achieve these goals, BAMSA is establishing a new academic discipline, the sociology of bridge.

BAMSA’s remit extends beyond the world of academia. The BAMSA n