BAMSA has three key goals:

• to transform the image of bridge,
• to encourage more people of all ages to play,
• to ensure the card game continues to thrive.

In order to achieve these goals, BAMSA is establishing a new academic discipline, the sociology of bridge.

BAMSA’s remit extends beyond the world of academia. The BAMSA network is an inclusive forum of research associates, practitioners (players, teachers, organisers) and policymakers from all over the world. Many of those involved are specialists in their own fields who contribute to the network their insights, experience and expertise. BAMSA is an outward-looking project that values collaboration, communication and impact.