In 2019, Samantha set about raising funds to pay researchers. In February, with the University of Stirling fundraising team, she launched the Keep Bridge Alive crowdfunder and then took the campaign on a tour of the international tournament circuit. Wherever she went she enthused the bridge-playing community about the project.
The campaign received the endorsement of international bridge organisations around the world: World Bridge Federation, American Contract Bridge League Educational Foundation, European Bridge League, American Contract Bridge League and International Mind Sports Association.
The campaign attracted donations from the Wigoder Family Foundation and individual players from more than 40 countries including Andrew Black, Jonathan Harris, Pierre Zimmerman and other anonymous donors. Special mention goes to Patricia Davenport and the Davenport Fund for fully funding Bridging Juniors: Learning, Education and Development in Bridge, which is carrying out new research into bridge in schools.
Several businesses also sponsored the campaign, among them A.L. Fleming PlayBridgeShop, Baron Barclay, BridgeCloud, Danish Bridge Supply, Game4Padel and Guaranteed Events.