Session 4B  Marketing Bridge & Conference Round-Up

Thursday 1 July 2021

Live Presentation & Focus Groups

Developing a Marketing Strategy for Mindsport: Bridging Insights and Motivations

Esme Nicholson and Christina Ballinger (Bridge 2 Bridge) and Jordan Maclean (BAMSA)

This interactive session will discuss types of potential mindsport players and the factors that could motivate them to take up bridge. The session includes live opinion polling and focus groups. Data collected during the session will be used in the Bridging Insights research project.

Conference Round-Up

Future Research and Implications for Bridge

Professor Samantha Punch (BAMSA), Dr Tihana Brkljačić (Ivo Pilar Institute of Social Sciences, Zagreb, and Catholic University of Croatia) and Dr Marek Malysa (Chair of the Council, Bridge to the People Foundation, Poland)

To close the conference, the research team Bridge: A MindSport for All (BAMSA) and members of the project steering group will summarise the previous eight sessions and reflect on how emerging themes will influence BAMSA’s ongoing research agenda.